Everything I Wish I Knew Before I Became a Surface Designer
Entering the world of surface design can feel like stepping into an exhilarating yet overwhelming realm. With so much advice floating around, it’s easy to get caught up in misconceptions about what you need to succeed. As someone who’s navigated this journey, here are a few key things I wish I knew when I started.
You Don’t Need 100+ Pieces of Art to Get Started
One of the most paralyzing myths in surface design is the belief that you need a massive portfolio to make an impression. The truth? Starting with 10-15 thoughtfully curated pieces is more than enough. Focus on showcasing your unique style, experimenting with patterns, and ensuring your work feels cohesive. Quality over quantity is the mantra here. A smaller portfolio that speaks to your design identity is far more impactful than a collection of random, disconnected pieces.
You Don’t Need an Agent to Be Successful
While having an agent can be helpful for some artists, it’s by no means a requirement for success in this industry. Many surface designers thrive by directly connecting with brands, retailers, and manufacturers. Social media platforms, portfolio sites, and networking events are powerful tools to help you gain visibility and build relationships. Don’t underestimate the power of sending a well-crafted email to potential clients—you’d be surprised how many doors can open from a single outreach.
Designing From a Moodboard Makes Everything Easier
Creating sellable artwork often starts with a clear vision, and that’s where moodboards come in. A well-constructed moodboard helps you identify trends, establish a cohesive aesthetic, and stay focused during the design process. It’s not just a tool for your creative flow but also a great way to communicate your vision with freelance clients. When they can see the inspiration behind your designs, collaboration becomes smoother, and expectations align more effectively. If you’re curious about mastering the art of moodboarding and taking your designs from inspiration to market, check out my 8-week Moodboard to Market course!
Put Yourself Out There—The Worst That Could Happen Is Someone Says “No”
Rejection can be scary, but letting fear hold you back is scarier. Whether it’s pitching your designs to a big-box retailer or posting your latest collection online, putting yourself out there is essential for growth. Not every pitch will land, but every “no” gets you closer to the right “yes.” That’s why I’m covering how to pitch your art in my 8-week Moodboard to Market course. Remember, the people you admire in this industry started somewhere, too. Taking that first step, even if it feels intimidating, is the most important part of the journey.
Becoming a surface designer doesn’t demand perfection or a sky-high resume; it demands courage, curiosity, and creativity. Start small, but dream big. Let moodboards be your guide, and don’t shy away from putting your work out there. Rejection isn’t failure—it’s just part of the adventure. Every “no” carves a path to your “yes.” Trust me, the opportunities are waiting—all you need to do is take that first step. You’ve got this!
